With extensive experience in the fashion industry in luggage, Chalotte Kjær Bruun and Irena Riberholt Jørgensen took over Friendtex and Once in 2017. They have a great desire to strengthen the collection and offer a well-functioning and functional wardrobe that can be purchased in a cozy atmosphere where personal relations are at the forefront. Without compromising fit, qualities and details, the goal is to deliver fashion that is also available and affordable to everyone.



Our job is an important part of our lives and identity and all colleagues in the team are selected because of their commitment, competences and, not least, the passion for fashion. In addition, it is vital to us to be close to our many skilled consultants and partners. Good relations are, in our opinion, the driving force behind all success stories!

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